{"id":3389,"date":"2024-10-31T14:31:36","date_gmt":"2024-10-31T13:31:36","guid":{"rendered":"https:\/\/imc-agencija.hr\/zrinjevajb\/"},"modified":"2025-05-13T09:35:45","modified_gmt":"2025-05-13T07:35:45","slug":"zrinjevajb","status":"publish","type":"post","link":"https:\/\/imc-agencija.hr\/en\/zrinjevajb\/","title":{"rendered":"ZRINJEVAJB"},"content":{"rendered":"\n

Simply the vibe on Zrinjevac.<\/h2>\n\n

Zrinjevajb<\/a> is a social media account powered by the IMC Agency. It is available on social media platforms TikTok and Instagram, with the purpose of serving us as a \u201ctrial-and-error\u201d account to increase the overall visibility of our brand. The ultimate goal is to be entertaining, by providing some fun facts about the center of Zagreb. <\/p>\n\n

The city center is where IT’s at. This is where everything is happening. Thus, as an outcome of moving our office to the downtown area that happens to be right next to Zrinjevac, as well as the inevitable rise of TikTok, it only made sense to create a social media account of this sort. <\/p>\n\n

Being the youngest in the agency, and growing up in a time where social media is one of the main communication tools among today’s society – it was only natural that I take over the role of becoming the face of Zrinjevajb.<\/p>\n\n

A specific objective was not determined at the beginning. We just literally thought about the \u201cvibe\u201d on Zagreb’s culturally significant Zrinjevac, and thought of ways we could digitally portray it. However, as this project goes on, my creative flow keeps expanding and new ideas continue to come to my mind all the time. I believe this project has huge potential to become the sort of tool that young people can \u201cclick\u201d on to discover something new or simply find stimulating. <\/p>\n\n

Some of the main challenges that come straight to mind are visibility, and how to achieve it, deciding what content will sit well with and be most popular among viewers. It’s a learning experience that I look forward to further embarking on. Thankfully, our team communicates by engaging in brainstorming sessions together often. Everyone’s suggestions and ideas are taken into consideration, and we try to always incorporate them into our projects, as well as assist one another when we are \u201cstuck\u201d creatively. <\/p>\n\n

We have already had multiple interesting guests on the channel; Borna Sosa, who was most popular among viewers, Maja \u0160uput, Vid Jura\u010di\u0107 who participated in much bigger but kind of similar projects to this one, Jadranka Kosor to give insight into a political perspective on things. Tourists passing through are also featured, where the focus of our questions are on the topic of Zagreb and their experience of it. This platform is versatile, meaning it can host information for any topic worth mentioning. <\/p>\n\n

Success on social media is determined by likes, followers, and views. However, for me, success is the process. I’m approaching this project with an open mind, and am keen to learn more and have fun while doing it. The future of Zrinjevajb has a lot more in store, with a range of different guests, stories, events, fields of interest, etc. This is just the beginning. <\/p>\n\n

Stay tuned, and follow our project @Zrinjevajb.<\/p>\n\n

Tik – tok: https:\/\/bit.ly\/3YJKLzK<\/a><\/p>\n\n

Instagram: https:\/\/bit.ly\/4e8EGkU<\/a><\/p>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Simply the vibe on Zrinjevac. Zrinjevajb is a social media account powered by the IMC Agency. It is available on social media platforms TikTok and Instagram, with the purpose of serving us as a \u201ctrial-and-error\u201d account to increase the overall visibility of our brand. The ultimate goal is to be entertaining, by providing some fun […]<\/p>\n","protected":false},"author":8,"featured_media":3202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-3389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"yoast_head":"\nZRINJEVAJB - Agencija IMC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imc-agencija.hr\/en\/zrinjevajb\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZRINJEVAJB - Agencija IMC\" \/>\n<meta property=\"og:description\" content=\"Simply the vibe on Zrinjevac. Zrinjevajb is a social media account powered by the IMC Agency. 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